{"id":6084,"date":"2026-03-19T04:10:27","date_gmt":"2026-03-18T21:10:27","guid":{"rendered":"https:\/\/thitaramgroup.com\/5-reasons-brands-should-deploy-pcs-instead-of-setting-up-booths-to-actually-boost-sales\/"},"modified":"2026-05-21T02:45:42","modified_gmt":"2026-05-20T19:45:42","slug":"5-reasons-brands-should-deploy-pcs-instead-of-setting-up-booths-to-actually-boost-sales","status":"publish","type":"post","link":"https:\/\/thitaramgroup.com\/en\/5-reasons-brands-should-deploy-pcs-instead-of-setting-up-booths-to-actually-boost-sales\/","title":{"rendered":"5 Reasons Brands Should Deploy “PCs” Instead of Setting Up Booths (To Actually Boost Sales)"},"content":{"rendered":"\t\t
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5 Reasons Brands Should Use Product Consultants (PCs) Instead of Setting Up Booths<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Setting up a booth but generating zero sales\u2026 why does this happen?<\/span><\/h2>\n

In an era where competition in department stores and storefronts intensifies daily, many brands still rely on “setting up a booth” as their core strategy.<\/p>\n

<\/p>\n

But the reality is…<\/p>\n

<\/p>\n

Customers don’t always walk up to booths.
Often, “costs are high” but “sales don’t follow.”<\/p>\n

<\/p>\n

This is why many brands are changing the game and switching to PCs (Product Consultants) <\/strong>instead.<\/p>\n

Because they don’t just “stand and sell”\u2014they step right into the customer’s “buying decision window.”<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is a PC (Product Consultant)?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A PC (Product Consultant)<\/span> is an expert who recommends products, stimulates decision-making, and closes deals at the Point of Sale (POS).<\/p>\n

Where do PCs work?<\/span><\/h2>\n
    \n
  • \n

    Department stores<\/p>\n<\/li>\n

  • \n

    Retail stores<\/p>\n<\/li>\n

  • \n

    Home appliance stores<\/p>\n<\/li>\n

  • \n

    Cosmetics stores<\/p>\n<\/li>\n

  • \n

    IT and gadget shops<\/p>\n<\/li>\n

  • \n

    Supermarkets<\/p>\n<\/li>\n<\/ul>\n

    Core Responsibilities of a PC<\/span><\/h2>\n
      \n
    • \n

      Explain products to customers in an easy-to-understand way.<\/p>\n<\/li>\n

    • \n

      Compare products to match specific customer needs.<\/p>\n<\/li>\n

    • \n

      Help close deals.<\/p>\n<\/li>\n

    • \n

      Manage the brand’s storefront presence.<\/p>\n<\/li>\n

    • \n

      Gather customer feedback and insights.<\/p>\n<\/li>\n<\/ul>\n

      <\/p>\n

      Simply put, a PC is “the brand’s true representative on the sales battlefield.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      PC vs. Setting Up a Booth: What's the Difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\n\t\t\t \n\t\t\t \n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSetting Up a Booth<\/span><\/th>\n\t\t\t \t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\t\tProduct Consultant (PC)<\/span><\/th>\n\t\t\t \t\t\t\t <\/tr>\n\t\t\t <\/thead>\n\t\t\t \t
      \n\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\tWaits for customers to walk in\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
      		\n\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\tApproaches customers instantly\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\tHigh overhead costs\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
      		\n\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\tControllable budget\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\tTemporary\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
      		\n\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\tContinuous operation\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\tPassive selling\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t
      		\n\t\t\t\t\t\t\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\tActive selling\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t \t\t\t <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      This is why “PC = Offensive Game” while “Booth = Defensive Game.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      5 Reasons Brands Should Deploy PCs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      1. Reaching Customers “Right at the Buying Decision Window”<\/span><\/h2>\n

      Customers inside a store are usually:<\/p>\n

        \n
      • \n

        Comparing products<\/p>\n<\/li>\n

      • \n

        Seeking information<\/p>\n<\/li>\n

      • \n

        Hesitating whether to buy or not<\/p>\n<\/li>\n<\/ul>\n

        A PC can “step in to help immediately.”<\/p>\n

        The Results:<\/p>\n

          \n
        • \n

          Reduces customer hesitation<\/p>\n<\/li>\n

        • \n

          Increases chances of closing a deal<\/p>\n<\/li>\n

        • \n

          Accelerates the decision-making process<\/p>\n<\/li>\n<\/ul>\n

          This is a sweet spot that a regular booth cannot reach.<\/p>\n

          2. Lower Cost than Booths (With Higher Returns)<\/span><\/h2>\n

          Setting up a booth involves fixed expenses such as:<\/p>\n

            \n
          • \n

            Space rental fees<\/p>\n<\/li>\n

          • \n

            Decoration costs<\/p>\n<\/li>\n

          • \n

            Transportation & logistics<\/p>\n<\/li>\n

          • \n

            Equipment costs<\/p>\n<\/li>\n

          • \n

            Specific promotional setups<\/p>\n<\/li>\n<\/ul>\n

            On the other hand, using PCs allows you to:<\/p>\n

              \n
            • \n

              Select specific high-performing points of sale<\/p>\n<\/li>\n

            • \n

              Adjust the number of staff dynamically<\/p>\n<\/li>\n

            • \n

              Control the budget easily<\/p>\n<\/li>\n<\/ul>\n

              Delivers a much better ROI in the long run.<\/p>\n

              3. Building Higher Customer Trust<\/span><\/h2>\n

              Many product categories require an “explanation before purchase,” including:<\/p>\n

                \n
              • \n

                Home appliances<\/p>\n<\/li>\n

              • \n

                Cosmetics and skincare<\/p>\n<\/li>\n

              • \n

                IT and tech gadgets<\/p>\n<\/li>\n

              • \n

                Dietary supplements<\/p>\n<\/li>\n<\/ul>\n

                A well-trained PC can:<\/p>\n

                  \n
                • \n

                  Explain products clearly<\/p>\n<\/li>\n

                • \n

                  Answer questions directly<\/p>\n<\/li>\n

                • \n

                  Provide comparisons with competitors<\/p>\n<\/li>\n<\/ul>\n

                  This makes customers feel “confident” and makes their “decision easier.”<\/p>\n

                  4. Effectively Boosting Sales and Conversion Rates<\/span><\/h2>\n

                  PCs do not just stand around; they:<\/p>\n

                    \n
                  • \n

                    Initiate conversations with customers<\/p>\n<\/li>\n

                  • \n

                    Recommend active promotions<\/p>\n<\/li>\n

                  • \n

                    Encourage product trials<\/p>\n<\/li>\n

                  • \n

                    Close deals<\/p>\n<\/li>\n<\/ul>\n

                    According to Retail Marketing research, on-floor sales staff can significantly increase the Conversion Rate.<\/p>\n

                    The Results:<\/p>\n

                      \n
                    • \n

                      Higher daily sales volume<\/p>\n<\/li>\n

                    • \n

                      Increased basket size (Upselling)<\/p>\n<\/li>\n

                    • \n

                      Greater opportunities for repeat purchases<\/p>\n<\/li>\n<\/ul>\n

                      5. Gathering Real Storefront Customer Insights<\/span><\/h2>\n

                      What brands will gain directly from a PC:<\/p>\n

                        \n
                      • \n

                        What products customers are actually interested in<\/p>\n<\/li>\n

                      • \n

                        Frequently asked questions (FAQs)<\/p>\n<\/li>\n

                      • \n

                        Which competitors they are being compared to<\/p>\n<\/li>\n

                      • \n

                        Top-selling items<\/p>\n<\/li>\n<\/ul>\n

                        This real-time data can be leveraged for:<\/p>\n

                          \n
                        • \n

                          Marketing strategies<\/p>\n<\/li>\n

                        • \n

                          Product development<\/p>\n<\/li>\n

                        • \n

                          Promotion planning<\/p>\n<\/li>\n<\/ul>\n

                          A “temporary booth” simply cannot provide this depth of continuous data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                          What Type of Business Suits a PC Strategy?<\/span><\/strong><\/h2>\n

                          Brands that want to:<\/p>\n

                            \n
                          • \n

                            Boost storefront sales<\/p>\n<\/li>\n

                          • \n

                            Compete effectively in Modern Trade<\/p>\n<\/li>\n

                          • \n

                            Explain complex products<\/p>\n<\/li>\n

                          • \n

                            Stand out at the point of sale<\/p>\n<\/li>\n<\/ul>\n

                            Especially businesses in:<\/p>\n

                              \n
                            • \n

                              Department stores<\/p>\n<\/li>\n

                            • \n

                              Retail shops<\/p>\n<\/li>\n

                            • \n

                              Supermarkets<\/p>\n<\/li>\n

                            • \n

                              Specialty stores<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                              Before deciding to hire a PC, brand owners should review at least 12 essential considerations…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                              \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                              Frequently Asked Questions (FAQ)<\/span><\/h2>\n

                              What is a PC?<\/span><\/h2>\n

                              A professional who helps recommend products, drives purchasing decisions, and closes sales right at the point of sale.<\/p>\n

                              How is a PC different from a general salesperson?<\/span><\/h2>\n

                              A PC possesses specialized expertise in a specific brand’s products and focuses on providing deep, consultative advice.<\/p>\n

                              Is it better to use a PC or set up a booth?<\/span><\/h2>\n

                              If you want long-term sales growth and a cost-effective ROI $\\rightarrow$ deploying a PC is a much better solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                              \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                              Conclusion: Why “PCs” Are the Strategy Modern Brands Must Use<\/span><\/h2>\n

                              While setting up a booth helps build visibility, “PCs” are the tool that actually closes the sale.<\/strong><\/p>\n

                              Because they can<\/p>\n

                                \n
                              • \n

                                approach customers at crucial moments,<\/p>\n<\/li>\n

                              • \n

                                explain products professionally,<\/p>\n<\/li>\n

                              • \n

                                genuinely boost conversion rates,<\/p>\n<\/li>\n

                              • \n

                                build trust,<\/p>\n<\/li>\n

                              • \n

                                and provide deep insights<\/p>\n<\/li>\n<\/ul>\n

                                this is exactly why leading brands choose them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                Beyond 2026, the Thai economy will enter a major transition phase driven by two main forces: the Green Economy and the Digital Economy.
                                \nThis trend affects not only business models but also shifts the labor market structure, the skills required by organizations, and the way people work across multiple industries.
                                \nThis article provides an overview of how the Thai economy will change after 2026, which industries will thrive, and how organizations should prepare their workforce for the new world of work.<\/p>\n","protected":false},"author":1,"featured_media":6083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,49],"class_list":["post-6084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-outsourcing","tag-promolady"],"jetpack_featured_media_url":"https:\/\/thitaramgroup.com\/wp-content\/uploads\/2026\/03\/AW_ThitaramGroup_FBPost_Mar2026_Evergreen_PC-Promolady_Layout-06.jpg","_links":{"self":[{"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/posts\/6084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/comments?post=6084"}],"version-history":[{"count":3,"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/posts\/6084\/revisions"}],"predecessor-version":[{"id":6087,"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/posts\/6084\/revisions\/6087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/media\/6083"}],"wp:attachment":[{"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/media?parent=6084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/categories?post=6084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thitaramgroup.com\/en\/wp-json\/wp\/v2\/tags?post=6084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}